CASE STUDY – SMITH PLASTERING

From a Wix site that never worked to £650,000 in booked work.

A steady flow of high-quality leads from Google Ads and SEO, people actively searching for what you do, captured and converted by a system that does the follow-up for you.

90+ #1 rankings

5,000/ clicks / quater

£650,000+ confirmed

5,000+ clicks / quater   •    Plastering & Rendering   •   Ads that convert   •   SEO & Google ADs   •   A strategic long-term partner  •   £650,000+ confirmed   •   5,000+ clicks / quater   •    Plastering & Rendering   •   Ads that convert   •   SEO & Google ADs   •   A strategic long-term partner  •   £650,000+ confirmed   •   

The starting point

A good business that nobody could find.

When we first started to work with Smith Plastering, they were a great company with great people in it. The work they did was excellent. However, the digital side didn’t match. They looked small and untrustworthy. A templated Wix website with broken forms and buttons.

Now they have a powerful website that ranks all over Google and across multiple LLMs for keywords and search terms that high-intent customers are going for.

BEFORE

  • Off-the-shelf Wix site that didn’t convert visitors into enquiries

  • Virtually zero presence in local search, invisible on Google

  • Very low traffic, and no way to see where any of it came from
  • Missed calls during jobs meant lost work, with no follow-up

AFTER

  • A fast, conversion-built site

  • 90+ no.1 positions across the towns they cover
  • 5,000+ qualified clicks every quarter, fully tracked
  • Every missed call gets an instant text back, no lead left behind

THE SYSTEM

One lead generation system, three working parts.

Something to bring the leads in, something to convert them, and something to catch every single one. Most businesses have one, maybe two. Smith Plastering got all three, working together.

SEO & Google Ads

  • Service and location pages targeting real searches
  • Google Ads pointed at high-intent buyers, day one
  • Local search domination across every town

The website

  • Built to convert, not just to look smart
  • Proven layout structured for plastering enquiries
  • Mobile-first, fast, and genuinely professional

The automations

  • Instant text back on every missed call
  • Automated follow-up until the quote lands
  • Call tracking, so every lead has a source

THE LEADS

The leads they actually wanted.

We got Smith Plastering leads they actually wanted. No tyre-kickers, only high-intent clicks, that translated into real, deep conversations.

What your customers are typing into Google
lime render near meHigh intent
external insulation near meReady to buy
EWI in coulsdonBooking now
1
You're the result they find.
Ranked top, clicked, and ready to call.

Results

Look at the impact we’ve made.

Smith Plastering

£650,000+

in confirmed work generated

90+

no.1 spots on Google

5,000+

clicks every 3 months

20k+

organic clicks every year

“I’m really pleased with the outcome Max has delivered. Our website not only looks fantastic but is performing extremely well. A really good onboarding experience and a clear schedule for what would be delivered and by when, all of which were achieved.

Max also worked hard to ensure he understood the services we offer to clients, this then showed in the work he produced. Max is continuing to manage our website and is adding lots of value with constant updates and blog posts.

If you are thinking about scaling your business, one of the first steps would be to work with max.“

The GALLERY

Gallery.

Let’s talk

Ready for a pipeline that fills itself?

Let’s build the lead generation system that brings you high-quality leads, and makes sure not one of them slips.